Cycle. World’s Favourite Prayer Brand. In 1948, N Ranga Rao and Sons (NRRS) started as a small homegrown business in the south Indian town of Mysore. The founder, Shri N Ranga Rao, launched ‘Cycle’ as its flagship prayer brand. Powered by a legacy of continuous innovation and progressive thinking, our products are enjoyed in 75 countries. We are the world’s largest and the first Certified Zero Carbon manufacturer of incense, prayer, and air care products. We are the largest incense sticks brand with a presence in 1.6 million retail outlets, empowering 6 billion prayers every year. We care for the well-being of all beings. Over the years, we have distinguished ourselves for being ethical, sustainable, responsible, traceable, and complying with the highest global standards. We are committed to supporting initiatives that benefit future generations. We’re a certified ‘Great Place to Work’, and among the top 50 places to work, with women making up the majority of our workforce. With inclusivity and fairness, we embrace and foster a culture of oneness. We are a workforce of over 4500 members, growing together and learning from one another. We’ve experts and curious enthusiasts, all in one place. We're driven by an innovative spirit and indefatigable creativity. Cycle isn't merely a place to work. It's a mindset. It's a place where we are heard and our voices matter. 75 years ago, the company began with one man’s passion for incense and a vision to become a brand synonymous with prayers, providing hope to everyone. Today, The House of Cycle Pure continues to be a symbol of quality, trust, and hope, empowering the prayers of millions. By doing the right thing. Since 1948.