IDB Mobile Technology is, without-a-doubt, one of the world's leading mobile marketing companies. With innovations dating back to 1998 such as first micropayment by SMS and the first 'over-the-air' data update in 1999 (and countless innovations since); IDB's success now prides itself on three ethos pillars; ceaseless innovation, passion, and experience. The IDB in-house team work passionately to remain market-leading in this consistently evolving mobile-tech business sector. In a world where the majority of internet usage is now being realized via smartphones, as for most people the mobile web will be their primary, if not their only way of experiencing the internet. IDB will continue to grow from strength-to-strength for decades to come.