The Daisy Group was founded by current Chairman Matthew Riley in 2001. Over the last two decades Daisy has developed through a combination of organic and acquisitive growth to be one of the largest providers of communications, IT and cloud services across the UK and internationally. 2018 saw key change within the Group as four independent businesses were established to better serve the needs of direct customers and indirect partners. Daisy Communications and Daisy Corporate Services remained unchanged. The most significant change saw the merger of the Group’s three channel-serving businesses (formerly known as Daisy Wholesale, Daisy Distribution and Daisy Worldwide) under a new single brand, Digital Wholesale Solutions. The Daisy Partner Services business also began to operate independently under the new name of Allvotec. In March 2021 private equity fund Inflexion invested in the Digital Wholesale Solutions business, which was demerged from and left the Daisy Group. Today the Daisy Group includes Daisy Communications serving the needs of small to medium businesses and Daisy Corporate Services for the mid to enterprise market – both remain significant providers for UK businesses, with portfolios spanning Lines & Calls, Mobile and Connectivity, right through to Unified Communications, Business Continuity and Cloud & Hosting and Security.