Alfalfa Studio is an award-winning New York branding and design firm led by Rafael Esquer. Small and entrepreneurial, we work in close collaboration with clients in many categories, including sports, fashion, culture, entertainment, technology, civic, and education. Since our founding in 2004, we have followed one design philosophy: Make the idea clear and simple, the design surprising and beautiful. Whether the project is a mural in a homeless shelter to inspire the families living there, or a team logo in the NBA to energize the players and fans alike, our design works as visual storytelling that is: • Accessible, not esoteric • Full of feeling, not sterile • Passionate about life, not detached