RG
Radha Govindaraju
Senior Director at Analytic Edge
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Work Experience
Senior Director
Oct 2023 - Present · 1 years and 3 months
Sr. Principal
Jul 2022 - Oct 2023 · 1 years and 3 months
Firefly Market Research India Pvt. Ltd.
Director - Delivery Excellence
Sep 2017 - Oct 2023 · 6 years and 1 months
Company Details
51-200 Employees
ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have offices in Singapore, US, Switzerland and India WHY ANALYTIC EDGE? 1. Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. 2. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. 3. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. 4. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. 5. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. 6. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. 7. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at info@analytic-edge.com to learn more.
Year Founded
2012
Social Media
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Industry
Marketing Services, Software, marketing, commercial and quality research, Information technology (IT) and Internet, IT, Internet, R&D, Enterprise application software (EAS), Marketing & Sales
HQ Location
35 The Gateway West 150 Beach Road Singapore, Singapore 189720, SG
Keywords
Data Management and ReportingMarketing AnalyticsCustomer AnalyticsTesting AnalyticsDigital AnalyticsAnalytics Training and WorkshopsAnalytics consultingMarketing Mix ModellingMarketing effectivenessmarketing mix modeling solution
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