We are Motif (formerly Network Research) and over the past 25 years, understanding customer experience has been our lifeblood and our passion. We help companies build profitable relationships with their customers and stand as one of the largest, independent insights agencies in the UK. Today, we see a new game afoot and it’s grounded on what defines customer loyalty. Simply put, we believe that defining, identifying and analysing customer loyalty is now increasingly central to brand performance.   To help our clients understand loyalty more intimately, we use our bespoke Loyalty Framework which is robust enough to decode what loyalty actually means for their businesses. Using our customer experience expertise, the Loyalty Framework is designed to single out the triggers that drive loyalty. We then interpret these triggers and turn them into actionable insight so that our clients can immediately start commercialising advocacy across their business footprint. Motif works across a range of industries from financial services to healthcare, technology to utilities, FMCG to brand and communications.