The purpose of Sea-Changers is to encourage members of the public, who use the sea for their specialist sporting and leisure pursuits, to contribute towards marine conservation and marine species protection charities and projects. We provide sea users with a new, convenient and easy mechanism for making such a contribution by arranging primarily but not exclusively for diving, sailing, windsurfing, surfing and leisure cruising service providers and retailers, to ask their customers to provide a voluntary, small additional (e.g. £1.00) contribution to their bill. The Sea-Changers vision is to create a world where the seas and shores are clean and healthy, marine species are protected and where, far from damaging the oceans, those who use the sea for their leisure pursuits, positively contribute to the sustainability of the marine environment. Sea-Changers’ mission is to harness the energy, good will and resources of sea-users to create a sea-change in the level of funds available for marine conservation and marine species protection work Sea-Changers are currently establishing partners across the marine conservation charity sector. We have held conversations with a wide range of organisations who are involved in making a real difference in conservation. We recognise that a range of actions and solutions are required in order to create the sea change that is needed to ensure the future health and sustainability of the world’s oceans ranging from; the creation of marine reserves, campaigning and lobbying, research and education, and direct action such as beach cleaning and animal rescue. Our partner organisations are working tirelessly to make a difference. We hope that the money that Sea-Changers raises will be able to contribute in a very positive way to their work.