PMQ is one of the revitalisation project and also part of the government’s “Conserving Central” initiative. Awarded with the operating rights after an open invitation for proposals, the Musketeers Education and Culture Charitable Foundation Ltd ("Musketeers Foundation") has set up an non-profit-making social enterprise to run this project, in collaboration with Hong Kong Design Centre, the Hong Kong Polytechnic University, and Hong Kong Design Institute of the Vocational Training Council (VTC), namely PMQ Management Co. Ltd. Not only to build this iconic design hub for the Hong Kong creative industries with the design community, PMQ also promotes “enterprising creativity”, creativity manifestation, and sets out to nurture more local designers.