Founded in 1974 by an entrepreneurial group of publicans, United Inn-keeper Association Ltd (UIAL), is one of Australia’s leading retail cooperatives. Member owned and operated from the very beginning, UIAL has successfully launched grown and operated liquor retail and on-premise brands including Innkeeper bottleshops, Liquorsavers, Drinklink and most notably Thirsty Camel bottleshops. Launched by UIAL in 2007 Thirsty Camel bottleshops has become Australia’s most recognised independent liquor retail brand. UIAL runs the sales, marketing and operations for Thirsty Camel Victoria, and is also responsible to delivering key marketing initiatives, including the highly-successful Hump Club consumer loyalty program for our Thirsty Camel state partners. Driven by a culture of innovation and irreverence, a customer-centric focus, and with our retail members success at the heart of everything we do, United Inn-keeper Association Ltd is a partner of choice for our retailers, suppliers and customers.