Effie stands for marketing effectiveness, spotlighting ideas that work and serving as the forum for the global marketing industry. Through a network of 50+ partner organizations worldwide, Effie identifies, recognizes, and celebrates effective marketing programs and the teams who create them. Effie’s offerings include the Effie Index, a ranking of the most effective companies worldwide; the Effie Awards; the Effie Case Database, containing thousands of effective marketing case studies; pre-professional and professional educational programs, including the Effie Academy; and a variety of tools and resources to support marketers throughout their careers.