Why do consumers buy what they buy? What is their decision making process? Who influences their buying decisions? Why do they dump a product and switch to another? What does it take to enhance consumer experience? We help consumer brands, retailers and public sector companies answer these and other tough questions everyday. Welcome to Muhimma, Middle East's first technology platform for consumer insights & analytics. Using advanced technologies and a crowdsourcing model, we enable our customers to directly interact with thousands of real consumers of their products & services. Actionable insights are what consumer brands need to make informed decisions. We make actionable insights available, faster and cheaper.