kaleidofin is a fintech platform that propels under-banked customers towards meeting their real life goals by providing intuitive and tailored financial solutions. Our name “kaleidofin” is inspired by the power of financial solutions to enable beautiful possibilities of a future life for each customer. We believe that everyone deserves and requires access to financial solutions that are intuitive and easy to use, flexible and personalised to real goals that can make financial progress and financial freedom possible for everyone. We believe financial solutions can provide customers powerful tools that solve their real life goals and challenges. For too long, the financial services industry has been a manufacturer producing products and fitting customers to their products. At kaleidofin, we want to flip this around, keep the customer at the centre and provide mass tailored solutions that are best suited to meet the customer’s own goals/challenges. The demand for financial services is, therefore, a demand derived from an underlying goal and aspiration of an individual. There is an urgent need to make financial services and solutions intuitive for customers and embed them in their everyday life. kaleidofin leverages the full India stack, existing networks, analytics, structuring and user-centred design to drive outcomes for customers, in the process, we will also help enrich the digital asset of each such customer. Our approach is: - To combine distinct financial products (credit, investment, insurance, savings) to form a solution that actually both resonates with and works for the customer - To build customer profiles, underwriting, solution design and machine learning suitability algorithms to solve this gigantic customer problem. - To leverage networks such as agents, cooperatives, self-help groups, temp agencies, MFIs to deliver suitable solutions at enormous scale.