House of brands for affordable fashion apparels with curated and innovative design collection to meet the imagination of every individual’s wardrobe. With three quality brands - *Bene Kleed, IVOC and Diverse* catering to different customer segments ranging from fashion conscious Gen Z, Millennials to old school Gen X, we have footprints spanning on all major platforms viz. Myntra, Ajio, Amazon, Flipkart and Tata CLiQ along with our own website – *Mintobay*