Ostro was founded to help millions of people live healthier lives by creating personalized healthcare journeys that drive next-best actions for consumers and HCPs, and create value for life sciences brands. The Ostro ecosystem of products includes Ostro Tailor, which uses AI/ML to frictionlessly provide PRC-approved content right to HCPs’ fingertips, Ostro Navigate, which offers consumers and HCPs a personalized experience to help answer their questions and guide them in their healthcare journey, and Ostro Attribute, which uses detailed analytics to connect online and offline activity to increase the impact of digital spend.