Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact.
With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.