Esenca is an established independent software vendor founded in 2001 by Mr. Predrag Masic. Mr. Predrag Masic, born in 1979, is a graduate of University of Organizational Sciences in Belgrade (2003). Mr. Masic took part in many IT projects since 2001 with the company he founded - Esenca Software and is an expert in IT project management, Web development, Software engineering, SEO/Internet marketing and training. The company's main strategy is to apply the most up-to-date methodology approaches, models, techniques and CASE tools to software development in modern software environments. Due to market demands, Esenca has specialized in designing and developing web applications, cms portals, e-commerce and seo/internet marketing.