GroupM Nexus unites GroupM's addressable content and TV, AI technology (Copilot), and omnichannel solutions from Finecast, Xaxis, Goat, Acceleration, Greenhouse, GSI, and GroupM Services into a single unit. The global organization is underpinned by a new cross-channel performance platform and international delivery hubs to set new benchmarks for performance innovation and efficiency for GroupM’s agencies and clients.