Auruhfy: Sustainable | Ethical | Zero Waste | Handcrafted Fashion Sustainable fashion is a movement fostering eco-friendly textiles and fashion items, also addressing any kind of environmental exploitation and this is what sums up the whole concept behind Auruhfy. Auruhfy is a homegrown sustainable design and home-decor brand which accentuates on blending traditional Indian crafts and textiles keeping in mind the importance of sustainability. They do an assortment of high-quality handcrafted women's clothing, accessories, and numerous magnificent home decor products. Launched and Co-founded back in the year 2016 by two young women entrepreneurs namely Ms. Prashasti and Ms. Kanupriya, Auruhfy was built on their shared passion for design and aesthetics. But currently, it is solely owned and managed by Prashasti Goyal.