The motto of the company is “Quality is timeless” but not only the quality of product but also the process, people, systems and relationships. The company swears by its motto hence emphasizes on quality. Derived from the word “CITIZEN”, “ZEN” is a brand name that represents the company’s beliefs and takes forward its vision. Just like a responsible citizen, Zen Mobile phone believes that it has the responsibility of providing quality products and services to the citizens of India.