abof - all about fashion, is Aditya Birla Group’s vehicle for foraying into pure-play fashion e-commerce space. Our vision is to ‘Build India’s most admired online fashion player that provides youth with unparalleled “personalized” shopping experience using a curated set of branded merchandise’. abof ( all about fashion) will be a one-stop shop for all fashion products – Apparel, shoes and accessories (e.g., handbags, sunglasses) for men and women presenting the trendiest fashion catalogue hand-picked by the best fashion experts in India. abof would also be selectively launching special lines backed by big-name celebrities from the world of Bollywood and sports. We will offer unprecedented consumer experience, right from highly differentiated and easy navigation of our online store, to the hottest and freshest looks of the season, to our delivery performance, to our customer service. Customer delight would be our only goal and motto. We value Speed, Passion, Integrity, Commitment, and Seamless-ness. abof offers a world of opportunities to its employees. Be a part of the winning team. Become an abofian !!