PM
Praphul Misra
Founder - Managing Director at Ourinitiative Media Pvt
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Work Experience
Founder - Managing Director
Apr 2016 - Present · 8 years and 9 months
$500Mn Business Group
Board Advisor
Apr 2020 - Present · 4 years and 9 months
Non Executive Director
Apr 2016 - Present · 8 years and 9 months
Company Details
We're a group of tough nuts and out-of-the-box thinkers. We focus on how information technology can give a significant leg-up to stakeholders of niche industries - Out-of-Home (OOH) Media to begin with. The continuum of Transit Media, Outdoor Media, Ambient Media, and Transient Media excites us, as does the concept of Omni-Channel Media (that should be supporting Omni Channel Retail) - a.k.a. ‘through-the-line’ campaigns. With a penchant for one2few and one2one brand activities, we believe ‘intimate media’ helps engage consumers effectively, creating personal memory points - especially at retail points-of-sale. Did we hear Retail Media?! Innovation is the cornerstone of our work while enabling media owners, installers, sellers, planners, buyers, and payors on a unified collaborative platform www.etcetc.xyz - where everything communicates, and everything is considered. We're not an agency, and we are not geeks, but we bring together Process, Technology, People ...and Ideas. We're your partners if you're seeking campaign transparency, accountability, measurability ....in your quest for a better ROI.
Year Founded
2015
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
F 209, First Floor Lado Sarai New Delhi, 110030, IN
Keywords
Nation wide reachData drivenOne window to multiple solutionsROI drivenOOHVisual Merchandise ManagementTrade MarketingShopper MarketingRetail Signage Managementand Outdoor Media Management
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