Running an investment management business can be challenging. The competition is intense; your target market is both discerning and overwhelmed; and generating consistently competitive returns is endlessly demanding. But there’s an underrated tool that can help you thrive despite the odds – powerful communication. Basis Point Design is a brand, web and marketing communications specialist that services emerging and established investment managers across the globe. We combine an intricate awareness of how design influences people with a strong grasp of the investment industry to help our clients showcase their vision, thinking and competitive edge in a manner that allocators can’t ignore. Achieving such an outcome starts with an acknowledgement that your business is nuanced. To bring its story to life – so that your target audience shares your excitement about what you do – we take the time to understand what makes your business special. Whether it’s your investment philosophy, your people, or a niche that you occupy, there’s always an angle that we can shape into an influential, compelling narrative. Once we know how you want people to think and feel about your business and funds, we deploy our collective creativity, supercharged by tech, to develop business-wide marketing assets that are purposefully designed to persuade and inspire your target market to take action. From the Street’s most anticipated fund launches to established global industry titans, we have earned the trust and respect of leading investment managers who are successfully leveraging the power of design made for people.