A market leader. As the only connected home provider integrating TV entertainment, telecoms and energy services, Smart is the leading challenger brand leveraging the latest developments in the Internet of Things. The best digital service. Our digital mindset enables Smart to stand out from the crowd, by both the way we enable customers to manage and control their spend, through to the outstanding service we provide. Changing the status quo. We remove the hassle of managing and renewing multiple suppliers. Our “all in one” mobile App underpins a truly differentiated quint-play experience putting customers in control of their essential needs. An alternative, simpler option. With millions of people switching their TV, broadband, mobile, energy and insurance suppliers every year, Smart offers a simpler way for customers to enjoy these essential services.