Big Change Starts with a Tiny Grain of Rice... Jasberry is a social enterprise that aims to solve the problem of farmer poverty through innovative organic products with global appeal. Employing an inclusive business model, we partner with over 2,500 small-scale farmers' families in rural Thailand to grow Jasberry rice, a new variety of non-GMO wholegrain rice that is purple in color and extremely high in antioxidants. More specifically, Jasberry rice has 40 times more antioxidants than brown rice, 7x kale and 4x quinoa, making it the World's First Superfood Rice. A superfood that is accessible and affordable for everyday life that helps to transform farmers' lives and the planet. Proudly certified B Corp.