Nucleus Digital is a digital company that specializes in software and app development in the retail sector. We also aim to revolutionize the mobile shopping experience by simplifying the selling & buying process in ways not yet explored by existing online marketplaces. Our most recent attempt at this is ShopLyne – a geolocation-based local shopping app where users can browse local stores anywhere in Mumbai and buy directly from the stores themselves. ShopLyne is also the first local shopping app of its kind that follows an ‘app-within-an-app’ model where every store gets its own personal navigation area on the app. Users can ‘enter’ a store, browse its products by category and even call up the store directly for queries. ShopLyne is available on Android (bit.ly/shoplyne) and will soon be available for iOS users. Our other in-house projects are Real Reviews (www.realreviews.in) and KhaanaWaana (www.khaanawaana.com)