bLife is reimagining health and well-being in the digital age by developing the first mobile and social behavior change platform that provides tools to enable human thriving and optimal living for its users. bLife believes that we could all be living better, more inspired, and contributive lives if we were performing at our best both physically and psychologically. Thus, bLife's mission is to develop engaging and effective science-based tools that help people to lead healthier and happier lives. To realize this vision, bLife has assembled an active advisory board comprised of renowned behavior scientists and neuroscientists and is also collaborating with Stanford University on advanced well-being research and development.