Non Zero Ratio is about the use of reason (ratio) to achieve paradigm-busting win-win solutions, symbolized ϕ, referring to non-zero sum game theory. Nature generated humans, of all species, with their unique brain capacity, through Natural Intelligence as described in Leen Gorissen's book. Natural Intelligence favors cooperation and regenerative value as key assets of the survival-of-the-fittest rather than competition. Nature's intended role for the human brain is thus to help Nature solve more effectively its - and our - challenges in a cooperative way, maximizing regenerative value. Current capitalist market economy obviously violates the Natural Intelligence principles as it operates on competition. This de facto limits problem-solving capacity: knowledge generation, sharing and application limit market economy's "solution space" to protectable solutions ensuring profit, thus excluding a huge potential of solutions that are not protectable or not profitable, John Nash won a Nobel Prize demonstrating the limits of non-cooperation, a knowledge also Nature learnt the hard way. Similar limitations in solution space and thus problem-solving apply to politics (parties), countries (UN being an effective anarchy as eloquently described by Norman Cousins in his book The Pathology of Power) and all areas with local optimisations (thus even languages) : its competitive and protective mindset is an increasing source of conflicts, battles and wars. Local optima and competition need to be transcended by moving to a cooperative framework. This is Non Zero Ratio's mission: use of reason to resolve conflicts that from current mindset appear insurmountable and require paradigm-busting. Application of Non Zero Ratio reasoning implies a strong link between logic and emotional intelligence. #nonzeroratio #reason #logic #ratio #winwin #naturalintelligence #problemsolving #paradigmbusting #outoftheboxthinking #sustaintableleadership #leadership #regenerative