Lifestyledesign is a fashion forward design company with expertise in the areas of brand and design strategy, product design, digital media, print and total brand and product development. CEO Marc Tappeiner has developed strategies and designs for many of the world's most successful brands including: BMW, Mini, Nokia, Motorola, Siemens, Plantronics, Altec Lansing, Bushnell, Rockford Fosgate, Harman International, Klipsch, and many others. Located in Santa Barbara, LSD is a medium sized team of fashion forward designers that help customers evolve their brands and products to emotionally and culturally resonate with a target customers with the ultimate goal of improving brand perception and improving sales.