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Philipp Scheidegger
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Work Experience
Member Of The Advisory Board / Iab Switzerland Association
2010 - Present · 15 years
Chief Digital Officer Blick Group
Jun 2017 - Sep 2019 · 2 years and 3 months
Managing Director Digital
Apr 2016 - May 2017 · 1 years and 1 months
Company Details
51-200 Employees
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
Year Founded
1996
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
116 E. 27th St. New York, New York 10016, US
Keywords
Making Measurement Make SenseMobile Marketing Center of ExcellenceBuilding Brands OnlineSupply Chain SimplificationProtecting PrivacyInteractive AdvertisingData DemystificationOnline AdvertisingState Privacy LawsRetail Media
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