BackBay Communications, a Gregory FCA company, is a strategic public relations, integrated marketing and branding firm focused on the financial sector, including private equity, asset management, and financial technology. BackBay offers a unique combination of content and creativity. BackBay’s services include public relations, branding, content marketing, digital marketing, marketing strategy, social media and website development. BackBay is highly regarded for its thought leadership initiatives and relationships with the major business media. BackBay has offices in Boston and London, and agency partnerships in Asia and Latin America.