Licensing International (formerly LIMA) has been at the center of the multi-billion-dollar worldwide licensing industry for 35 years, helping companies profitably grow their businesses through an unparalleled network of information and membership. Smart licensing is the fastest and most profitable way to grow a business and maximize brand value in any industry. That is why, every day, Licensing International works to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Currently, Licensing International’s more than 1,200 member companies hail from 40+ countries around the globe, with that number increasing every year including executives from all sides of the business: agents, brand owners, manufacturers, consultants, publications, lawyers, accountants, retailers and more.