ABOUT SUN DIEGO Operating 8 Sun Diego retail stores in the San Diego area as well as an online store. We constantly strive to bring to our customers the best selection of surf and skate hardgoods and related apparel and accessories. We value our customers and are proud to have served you for over 25 years. In our efforts to bring you the best and latest products in the industry, we have partnered up with over 200 different companies. We at Sun Diego pride ourselves on our service. Most of our employees participate in one or more of the sports that we represent. Our goal is to make you a customer for life, so we make it our mission to hire friendly and outgoing people and constantly supply them up-to-date information on the latest and greatest in our industry Sun Diego Boardshops has received numerous awards and accolades over the years including the Surf Industry Manufacturers Association's (SIMA) Women’s Retailer of the Year in 2008 and Retailer of the Year in 2005. We have also been voted Best Surf Shop for 8 years running by the San Diego Union Tribune Readers Poll. MISSION STATEMENT We are committed to providing complete customer satisfaction. Additionally, our employee associates are very important to us, as they are the people who will make complete customer satisfaction possible. Our objective is to exceed your expectations; we will thereby best serve the community where we all live. We shall have the highest quality of merchandise in terms of both fashion and function. Additionally, it is our promise to always have the best selection within the Action Sports Industry. By employing friendly, knowledgeable and motivated employees we are able to work with our customers and encourage them to better express themselves through fashion and sports. Achieving these objectives determines our success as a company, a place to shop and as individuals