capioIT was founded in 2010. It is focused on helping a range of organisations capture and understand emerging technology in emerging market of the global economy. It was founded by Phil Hassey, who has over 15 years experience in corporate strategy, consulting and market intelligence, gained in a diverse range of organisations and industries. The core of capioIT - • Capture – Focus on ensuring that you capture the pulse of emerging markets and emerging technology. • Understand – Source information to ensure that all customers and stakeholders are able to understand and drive strategy to maximise engagement with their customers • Collaborate – Through strategic partnerships we ensure that a small regionally based firm has unprecedented levels of market engagement and influence • Innovate – We are not satisfied with the current evolution of the analyst/research market. We have listened and engaged and we drive innovation through our business culture, use of social media and relationships We look to understand how senior management views their technology investments. We use a qualitative approach that gets real insight from real decision makers, not from people who are bored enough to talk to a call centre for 20 minutes.