THB aims to be the future of sports and entertainment: uniting fans, sports and technology through innovation with immersive audience experiences and deep fan connections.
THB is deploying its flagship product, The Human Baton - a super sport relay race series and league where an endurance athlete is passed along the race route as a human baton. The race segments include Drift cars, Rally cars, Super cars, Endurance horses, Power boats and Helicopters. The Human Baton is a quest - it plays out like an adventure, a tale of heroism and survival, of overcoming obstacles and learning, in the end, to come out victorious. Join the adventure!