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Peter Phang
Co-Founder & Executive Director at Brandstory Asia
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Work Experience
Co-Founder & Executive Director
2003 - Present · 21 years and 11 months
Founder & Managing Director
2010 - Present · 14 years and 11 months
Tourism Representative - Southeast Asia
2019 - Present · 5 years and 11 months
Company Details
11-50 Employees
THE WORLD’S LEADING BRANDS SELECT BRANDSTORY! Established since 2003, BRANDSTORY (www.BrandStory.asia) is an award-winning Marketing Agency drawing talents from Asia’s cosmopolitan cities of Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Taipei, Singapore and Kuala Lumpur. An agency of charismatic storytellers, BrandStory employs a strategic mix of multi-channel marketing and partnerships, public relations advocacy, digital content marketing and social influencers activation, as well as industry engagement to spark the desire for and drive actual travel by Asian consumers. Our portfolio includes Trip Advisor, Skyscanner, Brand USA, Hawaiian Islands, Las Vegas, Capital Region USA (Washington D.C., Maryland & Virginia), Jerusalem, Azerbaijan, Luxembourg, Qatar, Abu Dhabi, InterContinental Hotels, Banyan Tree Resorts, Yum! Brands, Covidien Medical, Koei Tecmo Gaming (Romance of the 3 Kingdoms), GNC, Estée Lauder, YSL, TOM FORD, Laneige, FANCL, Clinique, ASICS, Yeo's, Kao, Universal Studios Hollywood, Nickelodeon, Alamo Rent-A-Car and NYC & Co. SOCIAL STORIES (www.SocialStories.asia) Social Media Management. Social Influencers Engagement. Digital Advertising. Digital Public Relations. Our digital content division revolutionizes the social world with priceless narratives through emerging media and new mobile technologies – including WeChat, Weibo, Facebook, Instagram, Youku, YouTube – to put a smile on your customers’ faces. TRAVELSTORY (www.TravelStory.asia) Our B2B tourism division connects you to the travel trade industry in 33 cities in China, fueling business opportunities from partners including airlines, wholesalers, OTAs, tour operators, retail travel agencies, MICE planners & intermediaries, luxury clubs & associations. Together with our affiliated teams in TravelStory and SocialStories, we assemble a customized multi-channel marketing solution for your brand & provide a one-stop agency for brands looking to market effectively around the world.
Year Founded
2003
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
138 Middle Huaihai Road Shanghai Square Unit 2503 Shanghai, China 200021, CN
Keywords
Tourism MarketingDestination MarketingTravel RepresentationStrategic Story CounselMedia RelationsIntegrated MarketingMarketing StrategyStrategic PlanningMarket ResearchStrategic Communications
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