Profit First Professionals is an international network of extraordinary accountants, bookkeepers and financial experts who are not only masters of their trade, but have vasts amounts of skills and experience in helping companies grow their bottom line using the Profit First method. Profit First, a concept penned by business author Mike Michalowicz, identifies that the natural behavior of entrepreneurs is not to regularly review their firm's P&L, Balance Sheet and Cash Flow Statement. Instead most entrepreneurs manage their business via "bank balance accounting", making gut-level decisions based on the cash in the bank. Instead of trying to "break" the entrepreneur's habit, Profit First leverages it. By implementing Profit First, entrepreneurs continue their "bank balance accounting" to skyrocket their profitability.