Bicycle NSW is a member-based association with a substantial history of representing bicycle users in NSW. Our mission is: “Creating a better environment for all bicycle riders” Our goal is to achieve a better environment for current riders, and for those who may be encouraged to ride a bicycle in the future. Bicycle NSW seeks to stimulate the cultural and behavioural change necessary to mainstream bicycle use while also advocating for improvements to be made to the built environment that improve the viability of the bicycle as a serious transport option. We run programs and events, advocate for better conditions for bicycle users and provide a variety of informationfor bicycle users. We work collaboratively with a wide network of partners and friends to reach our shared objective of mainstreaming bicycle use.