Designers and implementers of brilliant customer experiences by helping companies to really listen and act on what customers know Using processes, pioneered in great companies like Amazon to identify customer demand, we reduce unnecessary need for contact. Our passion is “How do we stop doing dumb things to our customers and our staff?” and we do this through our approach to customer experience called “The Best Service Is No Service.” The result of contact avoidance and elimination of “dumb things” is a benchmark saving 20% pa in operating costs and award winning levels of service. Budd also co-founded the LimeBridge global alliance of customer experience experts.