aida is an experienced design house creating stoneware, chinaware, glasses, cutlery and kitchenware for the modern table and home. The company was founded more than 60 years ago and has over the years created many popular dinner sets and designs, for instance Poul Pava and Denmark's most sold dinner set, Atelier, which was launched in 1984 and still is on the market. aida follows the trends of the times without compromising the company's own values such as quality, good craftsmanship, functionality and value for money. Most recently aida has launched the minimalistic, architecht designed dinner set ENSO as well as RAW, a range of stoneware designed in collaboration with the Danish celebrity Christiane Schaumburg-Müller. RAW is rooted in the old Danish stoneware factory Søholm, whose large archives and know-how aida acquired in 1996. Henceforth Søholm's valuable knowledge about stoneware will leave its mark on even more of aida's dinner sets and designs. Today aida employs about 30 people and is located close by the sea near Århus, Denmark.