5% Nutrition was founded in 2014 by legendary bodybuilder Rich Piana. Our namesake conveys the same mentality Rich espoused: the willingness to do whatever it takes to achieve your goals. Thus, Rich believed that only 5% of all people were willing to sacrifice what it took to succeed at the next level. Since our introduction on the world stage, we've continued to pioneer new supplements with innovative formulas and well-researched ingredients. We have stayed true to the vision of creating efficaciously dosed formulas to maximize performance without compromising great taste. Today, we maintain a broad range of premium quality products in most categories of the sports nutrition world, from pre-workouts to support products and everything in between. We exist as more than a supplement or apparel company; we've become a lifestyle representative worldwide of people who represent the brand and live the 5% lifestyle daily. It doesn't matter if your passions lay outside the weight room, as anyone could adopt the necessary mindset and discipline.