British Berry Growers is the industry body for the British berry industry, which is worth £1.69 billion to the UK economy. Its members supply 95 percent of the berries (strawberries, raspberries, blueberries, and blackberries) in UK supermarkets. Formerly known as British Summer Fruits, British Berry Growers directs world-leading berry research, represents the interests of berry growers to Government and funds Love Fresh Berries, a year-round consumer campaign that celebrates the taste, health and value of British berries.