What is your company’s Profit-Purpose intersection? There has been increasing evidence that “doing the right thing” – can also be the fiscally responsible thing executives, investors and other financial stewards should pursue to fulfill their fiduciary responsibilities. However, the majority of research, messaging and new investment opportunities are focused on what is “right” for society as a whole, which has been very powerful, but is often subjectively perceived. I am exploring ways to help facilitate macro change, and I believe the incentive of differentiated business and investment outcomes can help create self-motivation. Towards this end, I am pursuing opportunities to help consolidate, expand and package evidence - and the companies embracing it, in an extremely simple and compelling way, and make it a greater accelerant for self-motivated corporate change.  WHAT are the opportunities and associated value (or risks if inaction)  WHY do they create value (or risk if inaction)  HOW can the opportunities be achieved  WHO can help  WHICH companies have success stories Example: 95% of the F500 have stated an intent to increase women in their senior leadership (this is positioning). However, there have been multiple research studies over the last decade that show only 18-22% of companies are even measuring women in senior leadership, much less setting KPIs and linking some small portion of executive compensation to it (this is actually doing something to create change). But what if companies knew that expanding inclusivity, would expand their leadership’s perspectives, collective intelligence, imagination and ability to execute, and ultimately help achieve business objectives. A few years back, Credit Suisse Research Institute identified companies with at least 15% women in senior leadership achieved 50% higher profitability than peer companies with less than 10% representation; and this is just one of many studies highlighting the opportunity.