MacroData’s flagship product, BigObject® Store, is an in-memory database designed for today’s growing need for interactive analysis. Two key features of BigObject® make it the best solution for real-time data mining applications. First, its full utilization of virtual memory guarantees the utmost performance as well as excellent scalability. Secondly, BigObject® supports an extended relational model, which is particularly favorable for hierarchical data structures such as classifier and clustering, making it easy for decision makers to identify distributions and trends within data. BigObject® outperforms other in-memory databases by two to three orders of magnitude and thus gives you retrospective data analysis in real-time. This eliminates the need to analyze data batches offline as separate processes. By categorizing customer behaviors psychographically and geographically in real-time, for example, BigObject® can strongly back the fact-based strategies.