At GOAT STORY we never take the easy way when it comes to crafting new products. Everything we do is inspired by our passion for coffee, designed beautifully and engineered to perfection. Our #notordinary approach was proven successful many times: two amazing Kickstarter campaigns, a Red Dot product Design Award and our GINA Smart Coffee Instrument used to win the World Brewers Cup in 2018. At GOAT STORY we follow the "Form follows function" principle. Because a beautiful object is just … a beautiful object. While a beautiful object that follows the basic principles of function and adds value to its basic use is what we call design. In begins with an idea. What follows is fireworks of brainstorming, testing, prototyping and finally production of a product. We craft all our products from scratch. No shortcuts. Just straightforward engineering and a focus to perfection and premium quality. "An idea is the start. Bringing it to life is the challenge." - Anže Miklavec, CEO Instagram: @goat_story Facebook: @GOATSTORYcoffee