PETE CAMPBELL, Director at Dreamworld Industries, also has a background in writing and producing at a senior level. He was formerly the staff writer/producer and later promoted to Head of Content, at a Sydney based content agency for many years and is now working as a freelance Director for clients like Telstra, IGA, Brambles and the Commonwealth Bank. The heartbeat of DREAMWORLD INDUSTRIES is forming or taking a piece of creative and bringing it to life in the real word through a creative process of collaboration. Brands include Telstra, CommBank, IGA, Gumtree, HP, Bankwest, Rexona, XXXX, Nikon, Matchbox, City of Sydney, Royal Life Saving, Luna Park, McDonalds, Samsung,TopGear, Toyota, Wesley Mission, Facebook, XXXX, Smart Salary So You Think You Can Dance, Nikon, Channel TEN, Sydney Opera House and a stack more. I believe that the well crafted video connects brands & people in a way that brings true engagement & tangible results. I got my start right here at DWI, my own company, as a freelance copywriter. I learned early that good Directing starts with good writing, from the treatment to the script and the screenplay development to the departmental briefs - a stellar piece of works grows out of this solid foundation. I have produced TV commercials and content (which just means any film that's not for a TV screen) in Australia and throughout the Asia Pacific region for blue chip companies. I have strong experience in creating concepts and writing treatments and scripts along with writing campaign copy for both TV and Radio commercials as well as their integration into below the line campaigns including online and social campaigns. - Pete