Marketing analysis and communication is just one of many areas where I can help your company. These days, strategic agility is mission critical. It is my job to help you monitor the competition, scan for changes in the environment, identify emerging market opportunities and then capitalize on those opportunities. Public relations is managing relations with various publics, a role that grows in importance as reputation becomes ever more critical to business success. Companies can restore trust in a number of ways, many involving traditional PR strategies, such as: • Using integrity and fairness as criteria for all business decisions; • Maintaining an emphasis on quality of products or services; • Openly sharing truthful information with all publics; • Actively seeking input from publics and being responsive to concerns; • Renewing a commitment to local communities; and • Creating forums to encourage dialogue with constituencies. A company's reputation, or the essence of how it is viewed by all of its publics, is the leading factor in its ability to achieve success. With this in mind, the battered image of the corporate world is no small matter. Restoring trust and helping companies to earn a reputation for credibility will require sound public relations leadership. Indeed, with corporate integrity central on the minds of average Americans, the role of public relations today is more critical than ever before.