PsyKick is an academic organization registered in the Provincial Government of Ontario. Its members are mainly composed of psychology undergraduates and graduates, who have committed or still committing in serious scholarly research, from University of Toronto, St. George. The goal of the company is to promote psychology to the general public through various academic perspectives, topics including but not limited to raising awareness and tackling some of the major issues such as stereotypes, health, conflicts, love, discrimination, and pursuit of happiness.