Customer Relationships Are First Priority The Red Noland Auto Group was founded with one simple very important philosophy, listen and build relationships with your customers first. The secret to building "Customer For Life" is understanding how to treat others and each other. We are a customer service company that happens to sell cars. We invite you to come experience a very different process of purchasing your next vehicle. We call it the Red Noland Way. Relationships Matter Imagine an automotive dealership where customers return again and again and who passionately spread the word about their car buying experience to their families and friends. That is what happens when you find yourself enjoying the Red Noland Way of doing business, where relationships matter most. "Customers for Life" - that way of thinking is the foundation of our company. Generations of customers have bought their vehicles from our local dealerships. The secret is in how we treat others, and each other. Red Noland is still the family-owned business it always has been and the importance of long-term relationships always comes through.