ViniPortugal is the Interprofessional Association of the Portuguese Wine Industry and the entity managing the brand Wines of Portugal. Its aim is to promote the image of Portugal as a wine producing country of excellence by valuing the brand Wines of Portugal. Founded in 1997 as a private non-profit association, it groups leading associations and professional organizations representing the trade (ANCEVE and ACIBEV), production (FENAVI and FEVIPOR), cooperative wineries (FENADEGAS), distillers (AND), farmers (CAP) and demarcated regions (ANDOVI). Through ViniPortugal, the brand Wines of Portugal is consistently present in 4 continents and 12 strategic markets. With an annual investment of more than7 million euros, ViniPortugal carries out over 100 annual Portuguese wine promotional activities involving around 400 national wine producers.