Idea Mode Paya, is an Iranian retail company active in Apparel and Fashion. We are the exclusive franchiser of some of the world's most prestigious brands: Luisa Spagnoli, the oldest European brand, since 1928, for women luxury clothes and accessories from Italy. Yamamay; an outstanding Italian lingerie brand with around 1000 shops worldwide, Carpisa; is a collection of accessories with rich and vast proposals, made by the Italian design with the right combination of quality and price, Fraas; the brand stands for a company with more than 125 years of history in producing premium quality man and woman accessories, are also included in our brand collection. We sell our merchandise through mono-brand standard stores and in high-end shopping malls.Our business model has stood the test of fashion’s changing times, drawing on the extraordinarily innovation spirit of our company. This mission is kept alive through fresh ideas, attention to details, order, creativity and the inedible mark of high quality.